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Use this hook, point, and action script framework and examples below to prime your understanding.
● MY BORING MUNDANE STORY: I went to the store and then came home and then found out we didn't have water bottles so I had to go back to the store to get them.
● MY OFFER: I sell a membership program training called BuildLab that teaches people how to create, launch, and scale a membership business.
● WHAT I NEED: I need 1 TikTok script.
● GUIDELINES ABOUT WHAT I NEED:
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Each Hook, Point, & Action needs to have…
● PURPOSE ○ To explain who, why, and what you are ○ To gain authority or credibility ○ To incrementally establish a backstory ○ To empathize ○ To create a bond ○ To appear human and thus believable ○ To present inconvenient truth ○ To present a philosophy ○ To teach or glorify a value we need them to believe in to buy ○ To build up courage
● PRINCIPLE ○ Gives them a new perspective or new way to think about things. ○ WAY more valuable than “how to” according to Schema Theory, Cognitive Flexibility Theory, and Transfer of Learning. ○ Value is not teaching people how to do things. Value is teaching people how to think about things.
● STORY ○ Can and SHOULD be normal and mundane. Throwing in some wild or out-of-the-ordinary stories here and there is ok, but most should be normal stuff because it’s RELATABLE! ○ Either way, it needs to be entertaining. You can make anything entertaining. It’s not what story you tell, it’s HOW you tell it. ○ Find the story that fits the purpose and principle. If it doesn’t fit, discard it.
● HOOK, POINT, & ACTION SCRIPT: ○ Hook (make it strange, odd, edgy, funny, and curiosity-provoking) ○ What Happened (Story) ○ Principle (moral/point) ○ Transition ○ Call to Action
● EXAMPLE: ○ Hook: They laughed at my ideas... now they're paying every month as a client. ○ What Happened: For years, people ridiculed my unconventional business ideas at networking events. Eventually, they saw the success and uniqueness of my approach and became eager clients. ○ Principle: Persistence in the face of doubt can convert skeptics into your most loyal customers. ○ Transition: It's a tough journey, but you're not alone. Join a community that values innovative thinking and supports you when the crowd doesn't get your vision... yet. ○ Call to Action: Join BuildLab Today
● EXAMPLE: ○ Hook: A woman launches an underground dining club in an abandoned subway car. ○ What Happened: On a trip to a bustling city, I stumbled upon an old subway car hidden beneath a disused station. Inside, a local woman had transformed it into a clandestine dining experience. She explained that after her restaurant closed due to economic downturns, she decided to reinvent her culinary career in an unconventional space. ○ Principle: Adversity can be a catalyst for innovation. With a blend of resilience and creativity, unexpected situations can lead to groundbreaking successes. ○ Transition: Let me invite you into a circle of trailblazers who are redefining success by turning their setbacks into comebacks. ○ Call to Action: Join BuildLab
● EXAMPLE: ○ Hook: Ever imagine turning a quirky sock collection into a fashion trendsetter's paradise? ○ What Happened: Last year, I began an online store selling socks with outrageous designs. From socks with 3D dinosaur scales to ones that glowed in the dark, my collection was anything but ordinary. The store blew up when a celebrity wore my 'octopus tentacle' socks to a red carpet event, but then I faced a unique challenge – keeping up with the demand for 'aquatic limb'
apparel! ○ Principle: Right now is the easiest time in history to become a millionaire. ○ Transition: If you’re doubting your wild ideas, just remember my story and join my exclusive group of 300+ innovative entrepreneurs who turned their weird and wonderful ideas into gold mines… ○ Call to Action: Join BuildLab
ChatGPT
Based on your requirements for a TikTok script utilizing the hook, point, and action framework, here's a tailored script that aligns with the guidelines and examples you've provided:
"Guess how a forgotten water bottle run turned into a business epiphany!"
So, there I was, back from the store, ready to get some work done.
But, nope! I forgot to buy water bottles.
Frustrated, I went back to the store, grumbling all the way.
But then, it hit me during that second trip:
Even the most mundane tasks can spark brilliant ideas.
I realized how often we overlook simple solutions in our daily lives, solutions that could be game-changers in business.
"This isn’t just a story about forgetting water bottles; it's about recognizing opportunity in everyday life. Great ideas often come from the most ordinary places, and it's our job to notice and act on them."
"This is the kind of insight you’ll gain in BuildLab. We don't just teach you to create a membership business; we change how you think about business itself. In BuildLab, you learn to turn everyday experiences into extraordinary business opportunities."
"So, if you're ready to transform your mundane moments into your next big business breakthrough, it’s time to join BuildLab. Let’s start seeing the extraordinary in the ordinary together!"
This script should resonate well on a platform like TikTok, where engaging, relatable content is key. It effectively uses a mundane story to convey a deeper business principle, aligning with the guidelines you've outlined.
User: